Louise PIETTE & Lyna MERRAR

80%—this is the percentage of financial players that promote engagement as a core element of their sustainability strategy, according to a 2024 study by WeeFin covering 50 financial entities. This increasingly common strategy among financial actors, when accompanied by best practices not yet mandated by regulation, could play a driving role in the shift toward more sustainable finance.

WeeFin takes a closer look at current European regulatory requirements and the methods used by asset management companies to integrate gender equality into their investment strategies. To illustrate our analysis, we were fortunate enough to interview Aurélie Baudhuin, Director of Socially Responsible Investment at Malakoff Humanis.

Aurélie Baudhuin emphasizes the function of the SRI label, which is currently a process label. For this reason, Malakoff Humanis has set a target of obtaining the label each year, in order to guarantee the internal process that has been put in place. However, as this label is not a content label, it does not justify results on any particular SRI theme, including parity. It is therefore necessary to look elsewhere. And above all, set an example for the companies you invest in by promoting professional equality within your management company!